luni, 26 mai 2014

Which Marketing Offers Motivate Travelers?


Which Marketing Offers Motivate Travelers?

Most US non-business travelers (85%) look online for travel deals, and 65% usually check three or more sites, according to a recent report from parago. Just over half (51%) of American leisure travelers say they use online search engines to look for …
Read more on MarketingProfs.com (subscription)


The difference between traffic and audience

Content marketing's aim is to develop a loyal audience by creating a deeper, more sustained relationship with consumers via content experiences that actually matter to them. … As a percentage, much more of the article content was graphics instead of …
Read more on The Next Web


Why Govt needs marketing lessons

Did you know that funds launched under the Rajiv Gandhi Equity Savings Scheme (RGESS) last year, over half-a-dozen in all, have proved immensely successful delivering 20 per cent gains in just a year? The government's new divestment vehicle — Central …
Read more on The Hindu


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